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What do delivery apps really cost your restaurant?

Compare your marketplace fees with the full cost of taking the same orders directly. Use your own numbers to see whether a change is worth exploring.

Your numbers · USD

Example inputs. Replace them with your own order volumes and fees.

Use your actual commission and other marketplace fees as a percentage of sales.

Direct-ordering costs

Include hosting, ordering subscriptions, acquisition and fulfilment costs that differ between channels.

The 2.9% + $0.30 example follows Stripe’s standard US online-card rate, checked September 6, 2026. Use your provider’s full rate, including any platform fees.

The same orders, two channels

Marketplace fees / month
$2,880
Direct costs / month
$368

Potential annual fee difference

$30,139

$368 in monthly processing, plus $0 in other direct costs. This is a cost comparison, not additional profit.

Assumes the same volume and order value on both channels. It does not predict how many marketplace customers will order directly. Costs outside the entered fees are excluded.

Use these numbers in my brief

The builder starts with your entered assumptions.

Compare like for like

The commission is only part of the decision.

Start with a recent statement. Separate the fees paid to the marketplace from costs you would still incur on a direct order. Use comparable pickup or delivery orders, the same sales basis, and the same period.

Then include the work the marketplace currently does for you: finding guests, taking payments, and arranging delivery. A direct channel may be worthwhile, but a fee difference only becomes a business improvement if the orders arrive and the full costs make sense. Explore the online ordering guide before choosing a setup.

FAQ

Understand your result.

Which marketplace fee should I enter?
Use the effective fee from your own statements for the orders you are comparing. Include commission, delivery, processing, and promotion charges where they apply, without counting a charge twice. Your contract, region, fulfillment method, and plan determine the rate.
How is the difference calculated?
Monthly marketplace cost is orders × average order value × marketplace fee percentage. Direct cost is sales × processing percentage, plus the fixed fee per order and other monthly costs. The calculator subtracts direct costs from marketplace costs and multiplies by 12.
Does direct ordering always cost less?
No. A website, ordering subscription, advertising, payment fees, and delivery can outweigh the commission avoided. Add the costs that differ between the channels. A negative result means direct ordering costs more under your assumptions.
Will all my marketplace customers order directly?
This calculation does not predict customer behavior. It compares the same order volume and value on both channels. Test a realistic volume of direct orders and account for what it takes to acquire and fulfill them. See the online ordering guide.
Can I build from this calculation?
Yes. Use the button beside the result to carry your inputs into a focused brief. Describe the ordering journey you need, review what gets built, and check payment connections, fulfillment, and ongoing costs before going live.

Your next service / Ready when you are

Build the ordering journey you need.

Start with a clear menu and an easy path to order. Keep the tools that work, verify the connections, and review the full cost before launch.

Build your restaurantFind your starting point

Describe it. Review it. Keep improving it. Check connections and costs before going live.

Restaurant delivery commission calculator | TableMagic