Definition
Map pack (local pack)
The map pack (also called the local pack or 3-pack) is the block of three local business listings shown with a map at the top of a Google search, above the ordinary blue links.
When someone searches "restaurants near me" or "best tacos downtown," Google often drops a small map and three business listings at the very top of the page, each with a star rating, review count, hours, and a call or directions button. That block is the map pack, and for a restaurant it is the most valuable real estate in local search: it sits above the organic results and answers exactly the high-intent question a nearby, hungry diner is asking. With 62% of consumers finding restaurants through Google and near-me searches growing 150% faster than searches without a location, being one of those three names is often the whole game.
Google fills the three slots on relevance, distance, and prominence, which in practice comes down to a complete and accurate Google Business Profile, consistent NAP consistency across the web, and a healthy Online review profile. Your Star rating and review count show right in the pack, so a thin or stale reputation loses you the click even when you rank. The cost of neglect is concrete: unclaimed listings averaged -$72,000/yr less in annual revenue, much of it demand that never made it past this block.
AI helps you compete for a pack slot by keeping listings accurate everywhere at once, drafting timely review replies, and posting fresh photos and specials so your profile reads as active. It is a core piece of Local SEO. See local SEO and review management.
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