Loyalty & marketing
Fivestars
Small-business loyalty and automated marketing, now part of SumUp (merchant product rebranded SumUp Connect).
What it does
Fivestars was a widely used SMB loyalty network that SumUp acquired in 2021; fivestars.com now redirects to SumUp's loyalty product (SumUp Connect). It offers points and rewards, a customer database, automated AutoPilot messaging, customer acquisition via nearby-merchant screens, and review prompts. It suits small independents such as cafes, quick-service spots and retail shops.
Best for
Independent cafes, quick-service restaurants and small retailers wanting simple, automated loyalty.
AI features
Mostly automation with light AI: AutoPilot set-and-forget automated messaging, plus AI-assisted message drafting (AI-Enhanced Messages). Not a deep AI platform.
Pricing
Reported SumUp Connect tiers around $99/month (Lite), $199 (Plus) and $289 (Pro); confirm current pricing with vendor.
Pricing signals are indicative and change often. Confirm current pricing with the vendor.
How TableMagic fits
Compare Fivestars with the job you need done and the tools you already use. If a workflow is missing, describe it in the builder and review the result. Check the provider’s supported connections and costs before deciding what to build or replace.
Fivestars head-to-head
Alternatives to Fivestars
Other CRM and loyalty software worth weighing against Fivestars. See the full CRM & loyalty guide.
See all Fivestars alternatives, comparedRelated capabilities
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