Loyalty & marketing
Marsello
Loyalty, email, and SMS marketing for retail and hospitality brands, tied to POS and Shopify customer data.
What it does
Marsello is an omnichannel loyalty and marketing platform that combines points-based loyalty, referrals, email and SMS campaigns, automations, and customer segmentation. It targets cafes, restaurants, and retailers with both in-store and online sales, integrating with POS systems like Lightspeed and with Shopify.
Best for
Cafes, restaurants, and retailers running loyalty plus email and SMS off one POS-linked customer list.
AI features
Mostly marketing automation rather than deep AI: triggered email and SMS flows, customer segmentation, win-back and abandoned-cart automations, and loyalty rules. Honest read is automation-led, not an AI-first product.
Pricing
Plans from roughly $60/month (Loyalty Launch), scaling with active-customer count (around $125, $275, then $400+/month for larger bases). Confirm with vendor.
Pricing signals are indicative and change often. Confirm current pricing with the vendor.
How TableMagic fits
Compare Marsello with the job you need done and the tools you already use. If a workflow is missing, describe it in the builder and review the result. Check the provider’s supported connections and costs before deciding what to build or replace.
Marsello head-to-head
Alternatives to Marsello
Other CRM and loyalty software worth weighing against Marsello. See the full CRM & loyalty guide.
See all Marsello alternatives, comparedRelated capabilities
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