Loyalty & marketing
Thanx
Card-linked loyalty and CRM for multi-location restaurant brands, with automatic transaction tracking and ML-driven winback.
What it does
Thanx is a restaurant loyalty and CRM platform built for multi-location brands. Its card-linked loyalty tracks purchases automatically with no guest check-in or scanning, and a self-service editor lets operators change rewards, branding and reward costs without developers. Lifecycle marketing and a machine-learning winback engine re-engage lapsed guests, with loyalty enrollment built into digital ordering (Olo, Toast, Square, Deliverect).
Best for
Established restaurant chains (roughly 40+ locations) wanting restaurant-specific, low-friction loyalty.
AI features
Automation plus targeted machine learning: an ML-based winback engine to re-target lapsed guests and personalized lifecycle campaigns. Core value is card-linked tracking and margin-aware reward design, not broad generative AI.
Pricing
Custom/quote-based, typically multi-year contracts with no public pricing (confirm with vendor).
Pricing signals are indicative and change often. Confirm current pricing with the vendor.
How TableMagic fits
Compare Thanx with the job you need done and the tools you already use. If a workflow is missing, describe it in the builder and review the result. Check the provider’s supported connections and costs before deciding what to build or replace.
Thanx head-to-head
Alternatives to Thanx
Other CRM and loyalty software worth weighing against Thanx. See the full CRM & loyalty guide.
See all Thanx alternatives, comparedRelated capabilities
Your next service / Ready when you are
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