The best alternatives to Klaviyo

Thinking of leaving Klaviyo, or choosing between it and something else? Start with what Klaviyo is, then see how it stacks up against the 1 alternative we have compared with it side by side, plus 10 more CRM and loyalty software worth a look.

Read the full CRM & loyalty buyer guide

At a glance

What Klaviyo is, and who it suits.

What it is: Owned-marketing platform combining email, SMS, and a customer data platform with segmentation and automated flows.
Pricing: Free tier, then usage-based by contacts/sendsIndicative and changes often. Confirm current pricing with the vendor.

Full Klaviyo profile

Head to head

Klaviyo vs Marsello.

Each verdict comes from our full side-by-side comparison, where every claim drills down to its source.

Klaviyo vs Marsello

Marsello profile

Best fit: Klaviyo compared with Marsello
Best fit: Klaviyo	A data-forward operator who wants deep segmentation, automation, and real AI, will feed it clean guest data, and is comfortable adding a dedicated loyalty tool alongside it. Strongest when you run first-party online ordering.
Best fit: Marsello	A cafe, restaurant, or small group that wants a turnkey points-and-rewards program tied to the POS, with capable email and SMS around it, and no appetite to assemble a data stack.

Verdict

There is no single winner, only a fit. Choose Marsello if the center of your plan is a turnkey loyalty program: points, rewards, and referrals that your POS and counter drive automatically, with capable email and SMS around them, at a predictable price. Choose Klaviyo if you want the deeper data-and-messaging brain, genuine predictive AI, and fine-grained segmentation, and you will feed it real first-party data (and likely pair it with a separate loyalty tool).

Full Klaviyo vs Marsello comparison

The rest of the field

10 more CRM and loyalty software to weigh.

Other CRM and loyalty software to weigh against Klaviyo, and what each is built for
Tool	Built for
Bikky	Unifies first-party guest data across ordering, POS, and delivery to power segmentation, lifetime value, and marketing.
Bloom Intelligence	Captures restaurant guest data (including via WiFi), unifies profiles, and automates email and SMS marketing.
Popmenu	Dynamic menu-driven websites, online ordering, marketing automation and reviews for 10,000+ restaurants.
Punchh	Large multi-location QSR and fast-casual chains (roughly 100+ locations) wanting an established enterprise loyalty program.
Thanx	Established restaurant chains (roughly 40+ locations) wanting restaurant-specific, low-friction loyalty.
Fivestars	Independent cafes, quick-service restaurants and small retailers wanting simple, automated loyalty.
TapMango	Independent and multi-location restaurants or retailers that want a fully branded loyalty app and in-store tablet.
Spendgo	Multi-location restaurants and retailers wanting integrated loyalty, especially operators on the Olo ordering ecosystem.
Paytronix	Multi-location restaurant and c-store brands needing advanced loyalty and data-driven marketing.
Como	Restaurant and hospitality chains wanting a branded loyalty app wired deeply into their POS.

Before you switch

There is rarely one winner: the right pick depends on your format, your budget, and how much lock-in you can live with. Before you leave Klaviyo, price the whole move: getting your data out, any payment-processing contract, hardware, and the other tools it connects to. If Klaviyo does its main job well, fixing one weak spot may beat switching. Describe that specific need in the builder and check the connections before going live.

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